Based in Minneapolis MN, Simon started Huxley by reimagining what an energy drink can be- delicious, hydrating with real ingredients that folks trust.

As a small, third generation family business tucked away in beautiful Northern Wisconsin, we are involved in every step of the process. Our Wild Rice is grown and processed in Minnesota where the environment is naturally suited to the crop. To bring out its rich distinct flavor, we take care to process the wild rice as close to the traditional ways by using a Dry Roasting technique.